Why We’re Different
“There’s nothing like a relationship. It is simply the only thing that counts.”
– Steve Bell, Chairman
“There’s nothing like a relationship. It is simply the only thing that counts.”
– Steve Bell, Chairman
Why We’re Different
What makes us different is in part how we are guided by the four foundational principles that make up the WoodTrust Mission & Values. The combination of our daily commitment to these values and our extensive history of serving our clients and communities determines the identity of WoodTrust Bank. We invite you to see and hear from our associates – in their own words – about our philosophy and approach towards customers, associates, and our communities. Please enjoy these short videos found below.
History and Culture
WoodTrust clients will experience the level of service expected from a family-owned business combined with comprehensive solutions offered by a large financial institution. We operate in an exciting and competitive business environment where our customers have many other service provider options. Therefore, it is critical that WoodTrust associates provide the best customer service possible – every day.
Since we opened our doors in 1891, it has become remarkably clear that the unique combination of loyal customers and dedicated associates has made our success and independence possible. Over time, a distinct set of principles and philosophies have emerged that define how we select the products and services we offer to customers, the types of people we partner with, where and when we expand, and how to invest back into the communities we are proud to serve.
These fundamental guidelines, unchanged since 1985, influence our behavior and drive us to remain focused on both building on our strengths and improving on our weaknesses.
We invite you to see and hear from our associates – in their own words – about our philosophy and approach towards customers, associates, and our communities. Please enjoy these short videos below.
Why We’re Different
Since we opened our doors in 1891, it has become remarkably clear that the unique combination of loyal customers and dedicated associates has made our success and independence possible.
History and Culture
Clients will find a level of service expected at a community bank combined with technology and comprehensive solutions offered by a large bank.
The Customer Is #1
We exist because of the customer. It is imperative we go out of our way to treat our customers right and do that little something extra to make them feel important. Above all – we will smile, use their names, and be pleasant.
Be Independent Through Financial Strength
We will be profitable and strive to be good stewards of our asset base.
Create A Good Atmosphere for Associates
We will provide a candid environment where individuals can grow, develop, be productive, and enjoy their work.Serve the Community
It is our intent to remain a privately owned, community-oriented financial institution where we will continue to invest our resources back into the communities we serve. We will provide support through monetary donations and other volunteer assistance, as we deem appropriate.
